Before embarking on your online video production strategy you need to clarify a few things. Video has potential to increase your sales and gain you many more subscribers, so it is in your own interest to spend time planning out how you intend to best use web video production.
You need to ask yourself just who your target audience is. Understand their demographics and any other details you deem necessary. YouTube has the power to increase your traffic, but you need to understand how to use it.
It really is not worth jumping on bandwagons and doing something just because someone else is doing it. Any digital video marketing you undertake should be of strategic benefit to your business, otherwise you will not get the results you desire.
Discover a website video production strategy that you think is going to be suitable to your business model. Once you have done this you will find online video production services that can help you achieve your goals.
These questions should be answered:
- Does your customer use the internet?
- How fast is their internet connection?
- Are they using their mobile phone to access the internet?
- Are your company and products familiar to the customer?
- Do they buy regularly from you or have they bought in the past?
- Are there any other services you can offer them?
If you find your customer base uses the internet then right away you know they will be able to access video content. It would be fair assumption to conclude that you could target them with online video content. By doing YouTube marketing you will be giving yourself a better chance of grabbing sales and new customers.
Video marketing secrets
The top video site is YouTube and it has a massive number of worldwide users. However, there are many other video sites that you can load your video onto as well. There is a site called Metacafe which is fairly well known.
There are many other sites also and the more you spread your content around, the better traffic you will get. Try to vary your online video production marketing and you will reap the rewards.
Use video editing software to insert your website link into the video itself. You need to inform your viewers how they can contact you. Also add the link to the YouTube description box after you have uploaded the video.
Before you do any internet video production you should do your keyword research very carefully. If you get this wrong it can have an effect on your video rankings in the search engines.
With online video production it is important that people can locate your video otherwise you will find it hard to get traffic and indeed sales.
With this in mind you must pick keywords that have adequate monthly search volume. It is worth looking at both related keywords and also what are known as long tail keywords.
Once you have your main keyword then go and name the video file. The file name should have the keyword in it somewhere or it could even make up the whole name. When the video is loaded onto YouTube the keyword should also form the video title and be added in the description box somewhere.
What kind of online video should we be creating?
You should try to inform or educate the viewer about your product or service. It is nice to add some humor into it also, but this is not always possible.
Try not to make the video too boring in nature and at least sound happy. This should help to create a production that is engaging to the viewer. The video length should be around two minutes otherwise the person watching may become bored and look at others videos.
People love to be educated about things and you can demonstrate your product or service to them in the video. You will see plenty of examples of this on YouTube. Check out demonstrations or reviews of your favorite camera or smartphone.
We all love honesty in our reviews so talk about the good points, but do not be afraid to mention any negatives. Your online video production will gain the trust of the viewer if you give a good honest review. The better your video the more visitors you will get coming to look at your website.
Have you ever given speeches or seminar presentations? This would be great material to capture on video. You can upload this onto YouTube, but also you could sell it as a product, possibly as a DVD. People interested in your regular content would be keen to buy something like this it offers tremendous value.
A video blog is also called a VLog. If you have seen or used a blog before then you know it is about reading text. A video blog is essentially blogging on camera. Why not film someone talking about the company or product and upload this footage onto the video blog. You could also video blog about the day to day events of your life or your business.
Have you ever seen a text based sales page full of testimonials? Sometimes they have a photo of the person giving the testimonial. The problem with this kind of thing is that it is not always possible to trust these testimonials.
A video testimonial is better. Ok, the trust may not become much better, but at least to be able to see and hear a real person giving the testimonial can be more favorable. You can sometimes see video testimonials after a seminar for example. Members of the audience talk about how they found the event.
Sales pages into video
A dry long text sales page can be difficult to command our attention. Why not convert these into video sales pages. It can take a bit of online video production preparation, but the results are so much better, especially if you are going to be making video for small business purposes.
When there is a voice speaking out loud the sales text then it helps to build trust. You can even demonstrate the product on camera. You do not needlessly need to show yourself on camera either. You could just use the words from the sales page in the video and talk over it. You would be narrating the sales page in effect.
Should all of this be beyond you then look for an online video production company to handle it all for you. There are also many online video production courses available to get you on the right road.
Choose the correct online video production strategy for your business. Make sure it is going to be of use to you. You have the chance to get better sales, increase your customer base and really make a name for yourself by using online video production.
Paul Roger Barnett
Internet and Businesses Online